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If you know that your audience uses search
September 30, 2011 | Comments Off
If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.3. Whom do you want to reach with your blog?The first step to reaching your audience is understanding where they go to find information about your products.If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose.If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.- Internet usersDoes your target audience really use the internet? Do you really need a blog?Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.- Blog readersDoes your target audience read blogs? Or could other methods of online marketing – like SEO, ezine advertising or newsletter publishing [...] Subscribe to her free eCourse on Blogging for Marketers If you don’t enjoy writing that much, you could always create an audio or video blog.But would your business objectives really be served by starting a blog?
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